This unit enables learners to gain an understanding of the entertainment industry, the activities offered, the management and operation of venues and trends in the industry.
This unit is designed to give an over-arching view of the entertainment industry with a particular emphasis on venue management, operation and funding of live performance, conference/banqueting and on-licenced trade.
The unit explores the industry’s dynamic structure through an identification of trends in the public, private and voluntary sectors’ involvement in the world of entertainment.
A range of activities and venues and the corresponding levels of public usage and support are explored. This will provide learners with an insight into the management and operation of a range of activities and venues; the influence of contrasting financial practices and the underlying trends within the entertainment industry.
The impact of large-scale venues needs to be considered in the wider context of leisure management given the vast range of possible entertainment opportunities offered by multipurpose arena and stadia offering venues for major sporting events, popular music concerts, opera, ice shows, televised events and the attendant venue management problems relating to licensing, health, safety and security.
Learners must ensure that their evidence relates to the hospitality industry.
On successful completion of this unit a learner will: